Keeping the Christmas Lights On in Your Studio since 2018
Transform #14 welcomes adtech visionary Dave Currie to our ranks as Blutui Ambassador in the US, we share Founder' Circle insights from WOW-Groups CEO Qasim (Cas) Majid, and we put our spin on Christmas, nix the Studio Grinch once and for all. Schemas are the new SEO and we urge agencies to push clients hard to take them seriously, plus our CEO Gb is asked his opinion on (uh oh) Publicis Groupe's Razorfish fresh direction. We pick apart Big Techs smoke and mirror approach to Forever Free access and dive into the dangers of brand safety at the creative level, it shouldn't mean brand yawn.
Graeme Blake
CEO, Blutui
The Dangers of Brand Safety
The Hyper-Sanitisation of the Creative Industry: Why Begging for Acceptance Is the Opposite of Safety, it’s Downright Dangerous
Free Lunch Forever Comes With Corkage
Big tech promises a banquet, then quietly charges corkage, for the tablecloth, the chair, the cutlery, even to use the bathroom.
ADOTAT Tuesday
Pesach Brings the Insights on Big Industry Plays, Our Own Gb Runs Sideline Commentary
Blutui: Built for the Future of Adland
We’re growing, innovating, and listening. Your feedback helps shape our flight path for 2026 and beyond. What would you like to see next? Let us know, and stay tuned for more updates in next month’s Transform.
